Application Workshops
- Solve your business challenges
- Gain actionable solutions for immediate results
- Master a systematic approach to ethical persuasion
These companies engaged us for their workshops

Charlie Munger
Berkshire Hathaway
Gain Fundamental Insights and Immediate Results
Let’s face it…
We’re all in sales now.
Some struggle to close business deals daily.
The rest goes to lengths to move people and get results all day, every day, to achieve a wide range of business goals, such as:
- Securing budgets
- Enhancing collaboration
- Gaining project approvals
- Getting support for their plans
- Building and maintaining partnerships
However, in this information-overloaded, stimulus-saturated, tech-driven world, people barely have the time and attention to appreciate your idea, suggestion, or proposal – no matter how good it is.

That’s precisely why sources like Forbes, the World Economic Forum, and LinkedIn consistently rank persuasive communication as a top skill for today’s business world.
So, it’s no longer sufficient to rely on hunches and guesses when persuading people. Instead, you’ll be significantly more successful if you master the fundamentals:
-
Understanding human behavior
-
Comprehending the decision-making process
-
Applying the science of persuasion ethically, efficiently, and effectively
During our application workshop, you’ll learn how to solve your most urgent business challenges using Dr. Robert Cialdini’s universal Principles of Persuasion.
Each participant will work on their own business challenge. This comprehensive approach ensures they’ll be able to:
-
Apply what they learn directly
-
Experience a deeply personalized and impactful learning experience
-
Achieve immediate results
When the science is available… why use anything else?
Let’s crack the code to human decision-making together!

What You Can Expect
- Half-day, full-day, and two-day workshops
- In-person and virtual
- Tailored to your needs

Noelle Hyra
Shopify
Quick Wins and Lasting Impact
Our workshops are packed with Small BIGs: small changes delivering BIG results. They’re easy to remember, simple to apply, and become effortless to integrate into your daily processes, ensuring quick wins and lasting impact.
Tangible Results for Urgent Challenges
Leadership
Sales
Marketing
Communication
Procurement
HR

Margaret McMahon
CIGNA Healthcare
These Are The 7 Shortcuts to Getting a YES
Reciprocity
People say YES to you if they owe you.
Liking
People say YES to you – and want to do business with you – if they like you.
Social proof
People say YES to your request if you show them that many others like them have been or are saying yes to it.
Authority
People say YES to you if you show them that you’re an authority on the topic, or that established authorities agree with you.
Scarcity
People say YES to you if you can show them that what you’re offering is scarce, rare, or dwindling in availability.
Consistency
People say YES to your request if you show them how it’s consistent with what they’ve already said or done, especially in public.
Unity
People say YES to you if you can arrange for them to see you as sharing goals, values, or identities.

James Karban III
Sell Land Fast
Discover What You’ve Been Missing

Delivered by the top-tier choice in India
You’ll exclusively receive your workshop from India’s top-tier choice, Personally selected and trained by Bas Wouters (CEO-Cialdini Institute).



Secure Your Date Now
If you schedule a call now, we’ll position the best of the best to spark the flame before they’re booked by others. We provide temporary reservations with no commitment required.