Reviews & Testimonials
Below, we showcase the authentic experiences and feedback from our valued customers. We believe that hearing directly from those who have benefited from our products or services can provide valuable insights and help you make informed decisions.
★★★★★ 4.6/5
based on 23,949 reviewers

Warren Buffett
CEO Berkshire Hathaway
“‘Influence’ is one of the best business books of all time.”

Gwyneth Paltrow
Oscar-Winning Actress, CEO goop
“This ‘Influence’ is a classic: it delves into how and why influence works and the specific dynamics at play when leading a company.”

Alex Hormozi
Entrepreneur, investor
“Influence’ is a must-read for entrepreneurship, sales, and marketing.”
Discover What You’ve Been Missing
So, perhaps you’ve read Dr. Cialdini’s books ‘Influence’ and ‘Pre-Suasion.’ That’s great. But our workshops offer a significant next step to successfully applying the Principles. They do so by converting what you’ve read in the books into real-life persuasive actions aimed at your business challenges. Moreover, you’ll gain access to a wealth of insights and practical tips that are nowhere else to be found.


Tobias Lutke
Founder Shopify
“‘Influence’ is a book that made me a billionaire.”

Guy Kawasaki
Silicon Valley Venture Capitalist
“Cialdini is the ‘Godfather of Influence.’ His book is the guiding light for how I conduct business – and in many ways how I live my life.”

Tamsin Henderson
Owner Copy Kooks
“I recommend inhaling anything you can get your hands on by Robert Cialdini — books, podcasts, videos. He is the undisputed master of all things persuasion.”

Russel Brunson
Bestselling Author & Founder of ClickFunnels
“I’ve been a fan of Dr. Cialdini for 2 decades! His work has had an insane impact on my business and life – thank you!”

Richard Thaler
Professor of Behavioral Science & Economics Nobel Prize Winner
“If the President had to have one advisor with him at all times, my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of ‘Influence’.”

Rory Sutherland
Vice Chairman Ogilvy & Mather
“His work in codifying human behavior, has been priceless.”