Cookie policy

CIALDINI INSTITUTE LLC

This website uses cookies. We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.

This Cookie Policy applies to the website cialdini.com (“Website”) and is managed by Cialdini Institute LLC., having its registered office at 2248 S. Forest Avenue, Tempe, Arizona 8528, United States (“Cialdini”, “we”, “us” or “our”). Unless expressly stated otherwise, we, including our affiliated companies, are the “controller” for the processing of personal data as described in this Cookie Policy (“the Cookie Policy”). For privacy and cookie related questions, please contact us via info@cialdini.com.


1.   WHAT IS A COOKIE?
When you visit our Website for the first time, your browser downloads a small text file called a ‘cookie’ that contains information and is transferred to your device to store and sometimes track information about you. Whenever you visit our Website again using the same device, these cookies that are stored on your device are being recognised.
With your consent, we can collect information about your device such as your IP address, the date and time your device visits the Website and what parts of our Website you visit. A part of the cookies we use require your prior consent, which you can withhold or revoke at any time. Without such cookies you are still able to visit our Website, but you might only see a part of the functionality of our Website that does not rely on cookies for which your consent is necessary.

2.   WHICH COOKIES DO WE USE?
In order to offer content that is of interest to you and to ensure that your preferences and settings are used with each repeat visit of our Website, we use different types of cookies. These cookies help us to maintain and improve the functionality of our Website, your experience and your use of our Website in general. We use four different categories of cookies, that can be distinguished based on function: (a) strictly necessary cookies, (b) functional cookies, (c) performance cookies and (d) marketing cookies.

2.1.   STRICTLY NECESSARY COOKIES
These cookies are essential to ensure that you can use the basic functionality of the Website and are stored on your device when you visit our Website. The cookies are used, for example, when you first open our Website and to ensure that a resolution is applied that matches your device and internet connection and to remember your prior actions. As these cookies are technically necessary for you to be able to use our Website, they do not require your consent. The personal data that we process as a result of placing these cookies, are therefore based on our legitimate interest (article 6(1)(f) GDPR) in conjunction with relevant local laws such as for Germany Section 25 (2) German Telecommunications Telemedia Privacy Act (TTDSG), and/or the performance of a contract (article 6(1)(b) GDPR).

See table below with “STRICTLY NECESSARY COOKIES”

For all other cookies that are listed below, your prior consent is needed to use such cookies. If you do not provide such consent or revoke such consent at a later moment in time, you will only be able to access and use the functions of the website that do not rely on such cookies. Some parts of our website where third party content is used (and where third party cookies may be installed) will not be available to ensure that such cookies are not installed. You can give your consent at any time should you want to visit these parts of our website at a later moment. If you do not consent to any kind of cookies, you may also apply the configuration options that your internet browser offers. Our website may not be able to recognise these configuration options.

2.2.   FUNCTIONAL / PREFERENCE COOKIES
Functional / preference cookies are used by us to enhance the performance of our website and track your settings and preferences to make our Website more relevant to your interests. As these cookies are not technically necessary, they require your consent according to relevant local laws, such as for Germany Section 25 (1) TTDSG in conjunction with Article 6 (1) (a), Article 7 GDPR.

See table below with “FUNCTIONAL / PREFERENCE COOKIES”

2.3. STATISTICS / PERFORMANCE COOKIES 

Statistics / performance cookies are not necessary to see all functionalities our Website has to offer, but help us to collect information about how our Website is used. They show us for example the number of visitors and how visitors move around our Website. As these cookies are not technically necessary, they require your consent.

To collect the information mentioned, we use Google Analytics, provided by Google Inc. (“Google”), 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. The information generated by the Google Analytics cookie may be transferred to and stored by Google on servers in the United States. Google will use this information on our behalf for the purpose of measuring your activity on our Website, for compiling statistical reports on overall content interaction activity for us and providing other services relating to the activity and internet usage of our Website.

For more information about the use of these cookies by Google Analytics, please visit: http://www.google.com/analytics/learn/privacy.html 

See table below with “STATISTICS / PERFORMANCE COOKIES “

2.4. MARKETING COOKIES
Marketing cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose. You can find more information about this collection and processing in the privacy and cookie statements of these third parties.

See table below with “MARKETING COOKIES”

Most Internet browsers are set up to automatically accept cookies. You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. Do mind that failure to install a cookie may lead to the impossibility to use certain sections of the Website. Below are the methods offered by the primary browsers which allow the users to express their options regarding the use of cookies:

Microsoft Edge: https://support.microsoft.com/en-us/windows/delete-and-manage-cookies-168dab11-0753-043d-7c16-ede5947fc64d;
Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB;
Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer;
Opera: https://help.opera.com/en/latest/web-preferences/;
Safari on Mac: https://support.apple.com/en-gb/guide/safari/sfri11471/mac;
Safari on iPhone and iPad: https://support.apple.com/en-us/HT201265. 

3.   WILL THIS COOKIES POLICY CHANGE?

From time to time we may change this Cookie Policy. If Cialdini makes substantial changes to the way in which Cialdini uses cookies on its Website and/or processes your personal data, Cialdini will post these changes on this page and we will give you the opportunity to adjust your preferences if necessary. Please check our Cookie Policy on a regular basis.

Your consent applies to the following domains: member.cialdini.com, cialdini.com

Your current state: Allow all. 

Your consent ID: wNzj5dT5DJ3tR6zO1uVP0752D9eoNnfEPsaCGtI8eIdp9H4I3sgCiw==Consent date: Sunday, June 29, 2025 at 11:35:08 PM GMT+5:30

Cookie declaration last updated on 6/19/25 by Cookiebot:

STRICTLY NECESSARY COOKIES (43)

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Name Provider Purpose Maximum Storage Duration Type
__cf_bm [x21] cialdini.com
Hubspot
hs-banner.com
hs-sites-eu1.com
hubspotusercontent.com
hubspotusercontent-eu1.net
hubspotusercontent-na1.net
hubspotvideo.com
member.cialdini.com
Twitter Inc.
Vimeo
This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. 1 day HTTP Cookie
__paypal_storage__ Paypal Used in context with the PayPal payment-function on the website. The cookie is necessary for making a safe transaction through PayPal. Persistent HTML Local Storage
__stripe_mid Stripe This cookie is necessary for making credit card transactions on the website. The service is provided by Stripe.com which allows online transactions without storing any credit card information. 1 year HTTP Cookie
__stripe_sid Stripe This cookie is necessary for making credit card transactions on the website. The service is provided by Stripe.com which allows online transactions without storing any credit card information. 1 day HTTP Cookie
_ab Stripe This cookie is necessary for making credit card transactions on the website. The service is provided by Stripe.com which allows online transactions without storing any credit card information. Session HTML Local Storage
_cfuvid [x5] cialdini.com
Hubspot
member.cialdini.com
Vimeo
This cookie is a part of the services provided by Cloudflare – Including load-balancing, deliverance of website content and serving DNS connection for website operators. Session HTTP Cookie
_gtld script.ddm.tools This cookie is set to ensure proper product displays on the website. Session HTTP Cookie
_mf Stripe This cookie is necessary for making credit card transactions on the website. The service is provided by Stripe.com which allows online transactions without storing any credit card information. Session HTML Local Storage
_otpe script.ddm.tools Saves information of the previous link that the user clicked on to read the current page. 1 day HTTP Cookie
1 Stripe Registers data on visitors’ website-behaviour. This is used for internal analysis and website optimization. Session HTML Local Storage
ar_debug Google Checks whether a technical debugger-cookie is present. 3 months HTTP Cookie
bcookie LinkedIn Used in order to detect spam and improve the website’s security. 1 year HTTP Cookie
CookieConsent [x2] Cookiebot Stores the user’s cookie consent state for the current domain 1 year HTTP Cookie
cookietest monitor.fraudblocker.com This cookie is used to determine if the visitor has accepted the cookie consent box. Session HTTP Cookie
id Stripe Pending Session HTML Local Storage
li_gc LinkedIn Stores the user’s cookie consent state for the current domain 180 days HTTP Cookie
m Stripe Determines the device used to access the website. This allows the website to be formatted accordingly. 400 days HTTP Cookie
test_cookie Google Used to check if the user’s browser supports cookies. 1 day HTTP Cookie

FUNCTIONAL / PREFERENCE COOKIES (1)

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

Name Provider Purpose Maximum Storage Duration Type
lidc LinkedIn Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. 1 day HTTP Cookie

STATISTICS / PERFORMANCE COOKIES (12)

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Name Provider Purpose Maximum Storage Duration Type
__hssc Hubspot Identifies if the cookie data needs to be updated in the visitor’s browser. 1 day HTTP Cookie
__hssrc Hubspot Used to recognise the visitor’s browser upon reentry on the website. Session HTTP Cookie
__hstc Hubspot Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. 180 days HTTP Cookie
_ga Google Registers a unique ID that is used to generate statistical data on how the visitor uses the website. 2 years HTTP Cookie
_ga_# Google Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. 2 years HTTP Cookie
_otui script.ddm.tools Used to distinguish between different users coming from the same IP-address. 2 years HTTP Cookie
gtmBrowserId Google This cookie is used to determine if the visitor has visited the website before, or if it is a new visitor on the website. Persistent HTML Local Storage
hubspotutk Hubspot Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. 180 days HTTP Cookie
lastVisit cialdini.com Determines when the visitor last visited the different subpages on the website, as well as sets a timestamp for when the session started. Persistent HTML Local Storage
snowplowOutQueue_#_post2 Leadinfo Registers statistical data on users’ behaviour on the website. Used for internal analytics by the website operator. Persistent HTML Local Storage
snowplowOutQueue_#_post2.expires Leadinfo Registers statistical data on users’ behaviour on the website. Used for internal analytics by the website operator. Persistent HTML Local Storage
vuid Vimeo Collects data on the user’s visits to the website, such as which pages have been read. 2 years HTTP Cookie

MARKETING COOKIES (36)

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Name Provider Purpose Maximum Storage Duration Type
#-# YouTube Used to track user’s interaction with embedded content. Session HTML Local Storage
__ptq.gif Hubspot Sends data to the marketing platform Hubspot about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels. Session Pixel Tracker
__Secure-ROLLOUT_TOKEN YouTube Pending 180 days HTTP Cookie
_fbp Meta Platforms, Inc. Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. 3 months HTTP Cookie
_gcl_au Google Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. 3 months HTTP Cookie
_gcl_ls Google Tracks the conversion rate between the user and the advertisement banners on the website – This serves to optimise the relevance of the advertisements on the website. Persistent HTML Local Storage
_li_id.# Leadinfo Tracks the individual sessions on the website, allowing the website to compile statistical data from multiple visits. This data can also be used to create leads for marketing purposes. Persistent HTML Local Storage
_li_id.#.expires Leadinfo Tracks the individual sessions on the website, allowing the website to compile statistical data from multiple visits. This data can also be used to create leads for marketing purposes. Persistent HTML Local Storage
_li_ses.# Leadinfo Tracks the individual sessions on the website, allowing the website to compile statistical data from multiple visits. This data can also be used to create leads for marketing purposes. Persistent HTML Local Storage
_li_ses.#.expires Leadinfo Tracks the individual sessions on the website, allowing the website to compile statistical data from multiple visits. This data can also be used to create leads for marketing purposes. Persistent HTML Local Storage
_ots script.ddm.tools Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user’s movement on websites that use the same ad network. 1 day HTTP Cookie
elfsight_viewed_recently Elfsight Determines which products the user has viewed, allowing the website to promote related products. 1 day HTTP Cookie
HUBLYTICS_EVENTS_53 Hubspot Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that they are shown the same advertisement. Session HTML Local Storage
IDE Google Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. 400 days HTTP Cookie
iU5q-!O9@$ YouTube Registers a unique ID to keep statistics of what videos from YouTube the user has seen. Session HTML Local Storage
LAST_RESULT_ENTRY_KEY YouTube Used to track user’s interaction with embedded content. Session HTTP Cookie
lastExternalReferrer Meta Platforms, Inc. Detects how the user reached the website by registering their last URL-address. Persistent HTML Local Storage
lastExternalReferrerTime Meta Platforms, Inc. Detects how the user reached the website by registering their last URL-address. Persistent HTML Local Storage
LogsDatabaseV2:V#||LogsRequestsStore YouTube Used to track user’s interaction with embedded content. Persistent IndexedDB
NID Google Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads. 6 months HTTP Cookie
pagead/1p-conversion/#/ Google Pending Session Pixel Tracker
pagead/1p-user-list/# Google Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. Session Pixel Tracker
remote_sid YouTube Necessary for the implementation and functionality of YouTube video-content on the website. Session HTTP Cookie
ServiceWorkerLogsDatabase#SWHealthLog YouTube Necessary for the implementation and functionality of YouTube video-content on the website. Persistent IndexedDB
TESTCOOKIESENABLED YouTube Used to track user’s interaction with embedded content. 1 day HTTP Cookie
topicsLastReferenceTime Meta Platforms, Inc. Collects data on the user across websites – This data is used to make advertisement more relevant. Persistent HTML Local Storage
VISITOR_INFO1_LIVE YouTube Pending 180 days HTTP Cookie
YSC YouTube Pending Session HTTP Cookie
YtIdbMeta#databases YouTube Used to track user’s interaction with embedded content. Persistent IndexedDB
yt-remote-cast-available YouTube Stores the user’s video player preferences using embedded YouTube video Session HTML Local Storage
yt-remote-cast-installed YouTube Stores the user’s video player preferences using embedded YouTube video Session HTML Local Storage
yt-remote-connected-devices YouTube Stores the user’s video player preferences using embedded YouTube video Persistent HTML Local Storage
yt-remote-device-id YouTube Stores the user’s video player preferences using embedded YouTube video Persistent HTML Local Storage
yt-remote-fast-check-period YouTube Stores the user’s video player preferences using embedded YouTube video Session HTML Local Storage
yt-remote-session-app YouTube Stores the user’s video player preferences using embedded YouTube video Session HTML Local Storage
yt-remote-session-name YouTube Stores the user’s video player preferences using embedded YouTube video Session HTML Local Storage

UNCLASSIFIED (12)

Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.

Name Provider Purpose Maximum Storage Duration Type
__test__ Amazon Pending Session HTTP Cookie
_reb2bgeo Amazon Pending Session HTTP Cookie
_reb2bloaded Amazon Pending Session HTTP Cookie
_reb2bsessionID Amazon Pending Session HTTP Cookie
_reb2buid Amazon Pending Session HTTP Cookie
_reb2buid Amazon Pending Persistent HTML Local Storage
hs-membership-csrf [x2] cialdini.com
member.cialdini.com
Pending Session HTTP Cookie
ip4 script.ddm.tools Pending 1 day HTTP Cookie
lb_hubspotutk_id script.ddm.tools Pending 2 years HTTP Cookie
lifetimePageCount cialdini.com Pending Persistent HTML Local Storage
sessionPageCount cialdini.com Pending Persistent HTML Local Storage