Cialdini Institute India
भारत
Cialdini Institute LLC and Quality Austria Central Asia Partner to Bring Dr. Cialdini’s Work to India Cialdini Institute LLC, a US-based Delaware limited liability company, has partnered with Quality Austria Central Asia, a private limited company in India. This collaboration establishes Quality Austria Central Asia as the exclusive representative of the Cialdini brand in India.
This partnership aims to make Dr. Robert Cialdini’s influential work accessible within the Indian market. Quality Austria Central Asia will deliver Cialdini Institute’s training and services using local Indian resources. A key benefit for the Indian market is the offering of India-specific pricing, which is significantly lower than global rates, while ensuring the delivery of the exact same high-quality content.
Discover why leading companies choose to partner with us

Meet Dr. Robert Cialdini
Dr. Cialdini spent his entire career conducting scientific research on what leads people to say YES to requests.
A small selection of his accomplishments:
- His seven Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence.
- His books, including ‘Influence’ and ‘Pre-Suasion,’ have sold more than 10 million copies in 48 languages.
- He is known globally as the foundational expert in the science of persuasion and how to ethically apply it in business.
Dr. Cialdini is referred to as the ‘Godfather of Influence’ because all others stand on his shoulders. They use his research. They embrace his Small BIGs. He is the originator.
Small BIGs
Small changes delivering BIG results
Our story starts with you
Because you know where you want to go.
But you keep struggling to move others in the right direction.
This doesn’t just sap your energy; it slows you down and prevents you from achieving your goals, which could ultimately leave you falling behind. And that’s the last thing you need in this fast-paced world, where performance pressure is immense and competition is fierce.
You can break this status quo with a science-based strategy for the challenges you face: ethical persuasion.
That’s where we come in.


Welcome to the Cialdini Institute India – भारत
We offer a systematic approach to ethically, efficiently, and effectively persuading people and achieving your business goals.
It’s grounded in cutting-edge science.
It’s proven in practice at leading companies worldwide.
Exclusive representative of the Cialdini brand in India.
And what’s most important to us: it’s entirely ethical.
Seize control now
Master ethical persuasion at its highest level, guided by the insights of Dr. Robert Cialdini and delivered through Certified resources and persuasion experts.
We teach, train, and coach you in ethically applying the science of persuasion, driving your business to new heights.
We get you there.


How We Get You There
- Engaging keynotes
- On-demand e-learning
- Application workshops
- In-depth teaching and coaching sessions
- Certified Trainer programs
Four Pillars of Persuasive Success
1. Science
All of our work is grounded in science.
2. Ethics
Ethics are crucial not only because they help you do the right thing, but also because an unethical approach will eventually backfire, as Dr. Cialdini’s research clearly shows.
3. Application
Once you grasp the science and embrace the ethics, you can unlock the power of successful application by adopting our approach.
4. Efficiency
In this fast-paced, result-driven world, efficiency is what you need. That’s why we don’t just put you to work. Based on your business challenges, we equip you with our Small BIGs: small changes delivering BIG results.
The 7 Principles of Persuasion
Science shows we make 95% of our decisions irrationally, based on universal rules of thumb, especially in our increasingly overloaded lives. Dr. Cialdini’s research has identified 7 of these rules: the Principles of Persuasion.
Reciprocity
People say YES to you if they owe you.
Liking
People say YES to you – and want to do business with you – if they like you.
Social proof
People say YES to your request if you show them that many others like them have been or are saying yes to it.
Authority
People say YES to you if you show them that you’re an authority on the topic, or that established authorities agree with you.
Scarcity
People say YES to you if you can show them that what you’re offering is scarce, rare, or dwindling in availability.
Consistency
People say YES to your request if you show them how it’s consistent with what they’ve already said or done, especially in public.
Unity
People say YES to you if you can arrange for them to see you as sharing goals, values, or identities.
The Cialdini Code of Ethics
The Principles of Persuasion are very powerful. Since their unethical use harms all involved, it’s extremely important to use them ethically. Therefore, as an educational institute, we have established the following Code of Ethics.
Be truthful
Forgo manipulation of others
Forgo manipulation of facts
Use the principle(s) that already exist naturally in your situation.
Use the principle that demonstrates what is wise for all concerned
Refrain from using any Principle in a way that could injure your relationship.
Inform (that is, educate) people into agreement
Ensure any “contrast” used is relevant to the situation
Own up to any mistake ASAP. And remember the “but”.

Now it’s up to you
Do you return to your overloaded schedule? Or do you take the next step and schedule a call with us? It’s entirely up to you, of course. But, if this is the moment, it’s time to seize it.