Justin, this is your chance to get business advice from Dr. Cialdini, free of charge Elevate Your Influence Through the Power of Contrast You may be familiar with the acclaimed television series "Madman," which revolves around advertising genius Don Draper. This...

Understanding the science of influencing others ethically equips us with the tools to navigate the complexities of human interaction with integrity and authenticity. It’s a skill that empowers us to create genuine connections and foster positive change.

“Professor Cialdini, I read your book multiple times. It has made so much money for us, that by the Principle of Reciprocity in your book, you are owed something in return. It is this A share of Berkshire Hathaway’s stock.”