Discover why leading companies choose to partner with us

Gain Fundamental Insights.

This Half Day training is suited for Leadership of an organisation.

1. Reciprocity

• People feel obligated to return favors or concessions offered to them.
• Example: Free samples often lead customers to feel inclined to buy the product, or a favour done by a manager to an employee is reciprocated through a work related act.

2. Commitment and Consistency

• Once people commit to something, they are more likely to act consistently with their initial decision, especially if the commitment is public or voluntary.
• Example: Getting someone to make a small initial commitment (e.g., publicly agreeing to a business target) increases the likelihood they’ll deliver on that.

3. Social Proof

• People look to the behavior of others to determine their own actions, especially in uncertain situations.
• Example: Highlighting positive reviews or testimonials to influence buying decisions.

4. Authority

• People tend to follow the lead of credible and authoritative figures.
• Example: Recommendations from experts or individuals with credentials enhance trust.

5. Liking

• People are more likely to say “yes” to those they like, which can be based on similarity, compliments, or familiarity.
• Example: Salespeople often build rapport to create a sense of connection.

6. Scarcity

• People perceive things as more valuable when they are less available.
• Example: Limited-time offers or exclusive deals create urgency.

7. Unity

• We say yes to people who belong to us.
• Example: We support people who we consider our family, or collaborate in a close knit team.

According to the World Economic Forum and its study, Influence skills will be the fourth most important skill that will be needed by business between 2023 to 2027.

Another study by Daniel Pink, a world renowned author, managers spend 41% of their time in influencing others. In another study it has been seen that top management spend over 81% of their time in influencing others. 

Research indicates that over 95% of everyday decisions are made sub-consciously, triggered by cues. Human decision triggers are the 7 Influence Principles, which used ethically, help us influence behaviours in others to deliver results.

The training is embedded with case studies for real-world business application, and it helps you implement the learning in day to day situations.

Our in-depth learning programs will immerse the learner in the fascinating science of persuasion, providing you with practical strategies that can significantly enhance their professional path.

 Delivered in-person classroom.