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The World’s Most Persuasive Newsletter

This is your chance to learn straight from the source: Dr. Robert Cialdini. His newsletter will help you achieve your business goals through ethical persuasion.

Ideas endorsed by Warren Buffett, Joe Polish, and Tim Ferris (and many others)

Science-based tips and techniques to boost your persuasive skills

Real-life business application examples

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    Brought to you by the ‘Godfather of Influence’

    This is your opportunity to learn from Dr. Cialdini, the ‘Godfather of Influence.’ He’ll give you exclusive access to the latest research, strategies, and techniques in the field of persuasion. And wherever he can, he’ll translate them into Small Bigs: small changes that will bring you big results. This will help you to be happier as a person and more successful as a professional.

    Build better relationships

    Move people in your direction
    Achieve your goals
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    What Influential Business Leaders Say

    Warren Buffett

    CEO Berkshire Hathaway
    “‘Influence’ is one of the best business books of all time.”

    Gwyneth Paltrow

    Oscar-Winning Actress, CEO goop

    “This ‘Influence’ is a classic: it delves into how and why influence works and the specific dynamics at play when leading a company.”

    Alex Hormozi

    Entrepreneur, investor

    “Influence’ is a must-read for entrepreneurship, sales, and marketing.”

    Tobias Lutke

    Founder Shopify

    “‘Influence’ is a book that made me a billionaire.”

    Tamsin Henderson

    Owner Copy Kooks

    “I recommend inhaling anything you can get your hands on by Robert Cialdini — books, podcasts, videos. He is the undisputed master of all things persuasion.”

    Guy Kawasaki

    Silicon Valley Venture Capitalist

    “Cialdini is the ‘Godfather of Influence.’ His book is the guiding light for how I conduct business – and in many ways how I live my life.”

    Russel Brunson

    Bestselling Author & Founder of ClickFunnels

    “I’ve been a fan of Dr. Cialdini for 2 decades! His work has had an insane impact on my business and life – thank you!”

    Richard Thaler

    Professor of Behavioral Science & Economics Nobel Prize Winner
    “If the President had to have one advisor with him at all times, my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of ‘Influence’.”

    Rory Sutherland

    Vice Chairman Ogilvy & Mather
    “His work in codifying human behavior, has been priceless.”

    The world’s most-cited social scientist in the area of social influence

    Dr. Cialdini is known globally as the foundational expert in the science of influence and its ethical application.

    His seven Principles of Persuasion have become a cornerstone for people serious about increasing their influence. The results of his scientific research, his sold-out keynotes, and his bestselling books have earned him a worldwide reputation and the label of ‘Godfather of Influence.’

    Subscribe to boost your influence
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    Discover what you’ve been missing

    Decades of research on influence
    distilled into actionable insights

    Highly practical tips
    to immediately boost your conversions

    Exclusive updates
    on new research, upcoming events and much more

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    Or ask your question

    Best business book of all time

    Ask 100 of the world’s top CEOs and entrepreneurs (including Elon Musk, Mark Cuban, and Jeff Bezos), and the book they most frequently mention is Influence.*

    * Research by The Ways to Wealth, June 2024.

    Subscribe to boost your influence
    Or ask your question